Let me start off by saying ALS is an awful disease. I am grateful to hear that donations over the past two weeks are at 1.35 million versus 22,000 over last year. That’s great news. I hope that some headway if forged in finding a cure for this fatal disease. I have known personally a few people who have gotten ALS it is a tragic diagnosis with no hope of recovery other than divine healing.
If you have Facebook or have been on the internet doing anything for the past week you will have seen everyone from Bill Gates to Martha Stewart pouring buckets of ice on their heads. They are doing this to be part of the ice bucket challenge where someone challenges you to give 100$ or pour a bucket of ice on your head. You video tape the ice being poured on your head and then challenge 3 friends to do the same.
As leaders it is so easy lead from a position of What we do and how we do it. If we want to make a difference in our lives, our kids live those who we lead at work we need to do everything from the position of why.
Simon Sinek wrote a book called “Start with why.” I don’t yet own it but plan to very soon. He gave an amazing TED talk on starting with why. Such a great thought as leaders we try to get people to why rather start with why and get them to what. Wow such an impacting idea. I don’t do this enough Here is a great quote from his talk with his talk embedded below. Take 18 minutes to watch it you will thank me later.
Here’s how Apple actually communicates. “Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?”Totally different right? You’re ready to buy a computer from me. All I did was reverse the order of the information. What it proves to us is that people don’t buy what you do; people buy why you do it. People don’t buy what you do; they buy why you do it.