As leaders it is so easy lead from a position of What we do and how we do it. If we want to make a difference in our lives, our kids live those who we lead at work we need to do everything from the position of why.
Simon Sinek wrote a book called “Start with why.” I don’t yet own it but plan to very soon. He gave an amazing TED talk on starting with why. Such a great thought as leaders we try to get people to why rather start with why and get them to what. Wow such an impacting idea. I don’t do this enough Here is a great quote from his talk with his talk embedded below. Take 18 minutes to watch it you will thank me later.
Here’s how Apple actually communicates. “Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?”Totally different right? You’re ready to buy a computer from me. All I did was reverse the order of the information. What it proves to us is that people don’t buy what you do; people buy why you do it. People don’t buy what you do; they buy why you do it.