No matter how hard you try, you can’t baptize cats!
Laura, age 13

Who are you trying to reach?

I think this is huge for any ministry. Who are trying to reach and How are you going to reach them. In many ways the church has placed barriers between themselves and the people they are trying to reach. We have approached evangelism like you would approach the bathing or baptizing of a cat, with much cohesion and struggle to get the “cat” to do what you want it to do. If real-estate is location, location, location. Evangelism is relationship, relationship, relationship.

Who are trying to reach?

1. Know – What is the who, you are trying to reach? What does the typical family look like?

2. Focus – What are the values you actually do?

3. Do – Do what ever it takes to keep you values and priories in the right order.

4. Remember – Never forget that people do what they do based on what they value. What does God values, what do they value and what do you value?