4 simple things to help you lead more simply

I recently read a book by the guy who was in charge of the advertising account for Apple. His book is called Insanely Simple: The Obsession That Drives Apple’s Success Paperback by Ken Segall. Ken spent a lot of time with Steve Jobs because Steve was so particular about messaging. For Steve Jobs how his products were marketed and packaged mattered almost as much as how well they functioned. One of the things that Ken says in his book was this:

“It drove Steve batty to see on 20 slides what could be spoken in three sentences.”