We rebranded thankfully in 2008 my primary concern was the elimination of all a.c.r.o.n.y.m.s. I hope you are not offended by this but I hate all things acronym. I know that that is risky to put on a blog since the NSA will read this and they themselves are an acronym. It seems that the debate of rebranding is centered around functional vs. fun. We tried to accomplish both. Here was my thought process in our rebranding. 1. What is …