brand

Branding your ministry 101.

3 Comments / June 13, 2013

We rebranded thankfully in 2008 my primary concern was the elimination of all a.c.r.o.n.y.m.s. I hope you are not offended by this but I hate all things acronym. I know that that is risky to put on a blog since the NSA will read this and they themselves are an acronym. It seems that the […]

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3 responses to “Branding your ministry 101.”

Sheik Mozart

June 13, 2013

Great thoughts, Sam!

I definitely like the idea of moving away from acronyms and naming your kidmin after the church (although Greater Highway Deliverance Ministry Kids is a winner) and I love that you’re blending function with fun.

What do you call your elementary classes?

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1. samluce
  
  June 13, 2013
  
  Sheik,
  
  Great question we had lots of ages so the practical side was more difficult. We call it “oneway” everyone is together from Grade K5 – 3 so a number wouldn’t be helpful.
  
  Reply
  1. Sheik Mozart
    
    June 13, 2013
    
    Got it. I like the sound of that.
    
    We employ a city/road theme as well. Our two large group theaters are technically named “Upstreet”, but we all got used to calling them by their specific theme names which “Carnival in the Park” (K-2nd) and “Adventure Station” (3rd-5th.)
    
    It’s amazing to me how kids and leaders can embrace a name like that and identify with them!
    
    Reply