Twitter Weekly Updates for 2009-08-15

Customer Service Chapter 5: Nordstrom's (Do you go the extra mile?)

I used to live in the northwest. Nordstrom’s was HUGE. In all my years in Portland, I never heard anything but positive things about them. What makes it even more amazing is Portland has quite an eclectic crowd. Many are very anti big business.
What makes a company get so much positive buzz? They will do anything for their customers. Seriously anything.

What will you do and what do you do for the guests who come to your church. What we do matter so much more than what Nordstrom’s does, why are we not more passionate about our guests?

…..His personal shopper just smiled and coyly mentioned something about “magic.” He pressed a little further; he really wanted to know where they had gotten the tux. The personal shopper said she immediately began working on his request after he left and, through her connections, she found an Armani tux in New York. After calling New York to inquire about the tux, the distributor informed the personal shopper that they had put it on a truck bound for Chicago that very day. The personal shopper worked another web of contacts and, coordinating with the distributor, located the truck. The personal shopper then called the Nordstrom in that area and dispatched someone to meet the truck at a rest stop and retrieve the tux from the container.

Keep in mind that my friend had to press her for this information. She would have never told him the story unless my friend had asked.

Not only did Nordstrom go to those heroics to find the tux, the personal shopper was aware of my friend’s time constraints and instructed the local Nordstrom to quickly alter the tux according to his measurements. It arrived in Portland, via overnight carrier, the next day, ready to wear.

The kicker? Nordstrom doesn’t even sell Armani tuxedos.

Check out the whole story here

Customer Service Chapter 4: Starbucks (Are you creating an environment?)

I know, I know friends don’t let friends drink Starbucks.

starbucksIV
I worked at Starbucks for a year when I was in College. I loved it. I love coffee so it was a natural fit. I would also like to add they were a fantastic company to work for. I know that many try to throw things through the front window, of what they see as a corporate evil. During my time at Starbucks one thing I learned was the value of environment.

One thing that has made starbucks loved by so many people is their ability to create an experience. From the smell of beans to the lighting to the iconic color pallet. It was a place you wanted to visit. I got to know quite a few of the “regulars” (people not coffee). I was amazed at how much money people would spend because of environment.

We in the church world are not about the bottom line but we are looking for “regulars.” To move people from a place that is far from God to a close relationship with him.

Questions I have been pondering.

If environment matters everywhere else why do I pretend it doesn’t at church?

If people are proud of their church are they more likely to tell others?

If a few coats of paint and some elbow grease will help someone who is new feel comfortable isn’t it worth it?

If I accept things as is with no thought of change because of familiarity what do people who are new think of my church?

Does the flow and feel of my church convey who we are and what we “actually value”.

Customer Service Chapter 3: Neiman Marcus (Are you authentic?)

Are you authentic? I think authenticity is one of the most important qualities of a leader.

What does it mean to be authentic?

1. Care more about those you lead than your own image

2. Have a realistic view of your actual values

3. No matter your size always be willing to leave the 99 for the 1.

4. Reinventing yourself needs to start with values transformation not clever marketing. (Neiman Marcus is a perfect example of this.) Great commercial to bad it reeks of in-authenticity.

Katya has a great post about this. Check it out.

httpv://www.youtube.com/watch?v=uG02cYTyo3g