So God made a Farmer by Paul Harvey.

Easily the best commercial of the Super Bowl. I hope the GoDaddy people were taking notes. Because some model making out with a nerd has nothing on this commercial. Bravo RAM you made me want to buy a truck.


Here is the full transcript of the ad:

“And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “So God made a farmer.””

5 comments On So God made a Farmer by Paul Harvey.

  • Sam-
    I, too, thought this was the best ad of the night. It may not come to mind immediately, but the words “RAM” or “RAM Tough” or whatever are not mentioned in the ad. The sign of a real winner is an ad so powerful people cannot forget the brand even when it isn’t mentioned.

  • Absolutely LOVED this commercial. Also loved the Jeep commercial. Thought they were brilliant in going for hearts in their advertising. Beautiful messages in both.

  • Too bad I ain’t ever seen a farmer drive anything but an F-150.

    • Ha! That’s awesome I think your right. I don’t know if I have either. My until the day he died had a Ford truck that was 40 or so years old he called it the struggle buggy.

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