Rules of Engagement:The Art of Communication (Pt 1)

Rules of Engagement:The Art of Communication
Reed Dickens

Reed Dickens is the former White House assistant press secretary. A regular contributor on Larry King Live, and CEO of Outside Eyes, a multi-million dollar consulting firm that specializes in media strategy and crisis management.

Big Idea – Goal of communication – To effect behavior – To get someone to do something.


Key Thoughts –

Two keys to success in communication

  1. Likable (be yourself and hope people like you)
  2. Reasonable. (Hard work)
    1. Be honest
    2. Make Concessions when necessary (builds credibility more than anything else)

Communication is about understanding people and then having a conversation It’s about content and delivery

Communication is an art and a science – You have to master the art and understand the science

What you intent to say is not is important is how it is perceived.

Much of the communication that takes place now days is in email, texts and on the web A rule of thumb for digital communications Do not send email that involves emotion – You shouldn’t put anything in an email that you wouldn’t put on the letter head of the church


Message prep –


  1. One sentence rule – Say what you want to say want in one sentence. Start with it end with it and use it thematically.
  2. Message box – Boundary between what you don’t know and you can’t discuss – You need to stay on message. You can’t be an expert on everything if you try you do you will get into trouble.

Questions I need to ask myself –

This was a fantastic breakout defiantly one of the best ones I attended at Orange.

Why is the church world so far behind when it comes to things like media relations viral messaging?

Why do we think that we should get the benefit of the doubt in a world full of doubt that we have helped create.

Is reducing truth and vision to once sentence a good thing for churches.

Does your church have a message box?

Why do I think that my intentions in Christ’s name are more important than the perception I create in his name?

When I get up to speak do I given enough thought to connecting and being likable.

Where does the line between Concessions and compromise lie?

Please note: I reserve the right to delete comments that are offensive or off-topic.

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2 thoughts on “Rules of Engagement:The Art of Communication (Pt 1)

  1. Thanks for twittering me to check this out. You were right I love this.

    Sam, I don’t know what it is with some movements and churches but they revel in getting the world to dislike them. Maybe, I’m shallow but I kinda like being liked. Offcourse that would never detract me from accomplishing God’s destiny but being liked is not bad. I like what Rick Warren said to Andy Stanley at this year’s Catalyst West.

    “you cannot win your enemies to Christ, you can only win your friends”

    That is why Rick is the Purpose Driven Ninja.