My suggestion for Apple for when they redo their iPhone ad.
Twice as fast, half the price (2/3 your life)
I am not a line sitter. I just don’t understand the cultural phenomena of can’t wait to have something so I will wait 2 days in line to have it now. I digress. It is long story I won’t bore you with but basically I got caught up in the iPhone storm due to an overlap in my verizion and AT&T contracts. If I didn’t get an iPhone in the first two days it was out I was going to be contractually bound to a Palm Centro, not a bad Phone definitely not an iPhone.
Here is a brief snapshot of what happened that made me “temporarily” dissatisfied with Apple and AT&T.
6:30am – Arrive at the AT&T store Pastor Mark was waiting with baited breath all night and had a young person act as my line holder.
8:00am- Doors open – first 6 people are admitted I am next.
8:21am – I am let in. I go through the whole process. MY iPhone is 3 feet away. They ask for ID. I freeze I forgot my wallet at home was doing an even exchange with the Palm Centro. Was so focused on my return I forgot my wallet. I begged I pleaded I asked if there was anything I could do. Leave my Phone as collaeral, name my next child steve and the one after that jobs. Nothing.
9:45am – Wife brings wallet
10:00am – Second time in line
11:20am – Find out there are no more iPhones and they will not be getting more today
11:35am – went inside to return Centro and pre-order iPhone found out I couldn’t do that. And then to add insult to injury one AT&T employee said to me “you know you should have waited in the store and had someone bring you your wallet.” Again something you could have told me YESTERDAY!!!
5:00pm – Drove an hour to Syracuse to return my Centro to AT&T and buy a phone from the Apple store who still had “Plenty”.
5:20 – found out from AT&T guy that I have to return my phone and get an iPhone from AT&T because I have a return. I asked if I should return my phone tonight he said no do it all together. Come back tomorrow morning off the record they were getting quite a few iPhones.
9:20am the next day drive another hour to Syracuse stand in line for the 3rd time at the At&T store.
10:00am they open and assure all of us that they have “plenty” of phones.
10:30am – my turn. Yea! The store manager explains that I should have returned the Centro last night for the system to process the return. She returns it anyway. I then stand in line wait for the return specialist to call the “war room” and get my transaction approved.
11:45 – iGet iPhone iTicked iHappy
So needless to say. I was annoyed with the whole experience many people iStood in line with also received the iShaft apple needs to fix a few things before iPhone 3.0.
I was a little frustrated at Apple but Steve Jobs and I talked it out over a nice cool cup of cool-aid and all is right again.