"Jesus Junk"

Is church marketing evil?

Many people think that it is. I have a different take.

1. You are already marketing yourself whether you know it or not.
(If you don’t think you are. Ask someone in your city what he or she
thinks of your church.)
2. I personally think a bigger waste of time
an energy are "fish shaped breath mints" and WWJD anything. We have
created a separate market for people to sell us, as Keith Green calls
it "Jesus Junk". Our focus needs to be on doing what we can to reach
the cities God has called us to.

So let’s forgo the mints and bring on a TV ad or printed piece that actually
reflects our creative……Creator.

I think a great example of this is Lifechurch.tv’s new
ad campaign

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