This past week I was at CPC a conference for Kids Pastors put on by INCM. One of the speakers was Charles Lee found of theideation.com In the breakout I attended he was talking about clarifying your brand. Towards the end of his breakout he said that in our brand management and in our lives we have to ask ourselves two questions.
- What matters most?
- What is enough?
Charles said that if you value something you need to spend time on it. This is something that is so important in our lives. If we are not intentional with our time as parents, leaders and followers of Christ we will lose it. The non-intentional use of time will be dominated by others, by the non essential and by the tyranny of the urgent. The only way to make the best use of your time is to relentlessly ask, “What matters most?”
The next question Charles said as innovators have to ask ourselves “What is enough?” Sometimes innovation isn’t adding it’s about removing. We have to draw a line in the sand, clearly articulate what is enough. If you don’t have a clear picture of what enough looks like you will be derailed by abundance. You will waste time, money and energy of your company, family and team. When you know what is enough when you have abundance you will know how to manage it. We function best within boundaries and within limits. If you have no off switch, no circuit breaker built into the rhythm of your life that lets you know when you have exceeded enough. The question of burning up and burning out is not if but when.
As a parent, employee, leader, boss you must never stop asking two questions. What matters most and what is enough.