I think every church has at minimum a perceived value of kids and families. What churches do is the difference between perceived and actual values.
There are a few things that churches do many times without realizing it that in my opinion make kids ministry a perceived value and not an actual value.
1. Have a church choir – There is no greater kids volunteer killer than an adult choir.
2. Have Adult sunday school going on at the same times as kids sunday school – I think teaching being done in small groups or doing sunday school different is the solution to this one.
3. Have childcare for every function in the church and make it the kids pastors’ job to find help and oversee it. – Doing this burns out the very volunteers you need to make the weekend impacting as well as bog down your kids ministry with more administration.
4. When the amount of kids coming means more than the quality of the experience and the amount of life change – measure your wins carefully and purposefully.
Are all the above bad in and of themselves. No. To me they just say that kids and families are not one of our main things and thats fine. I just think that churches need to clarify more because no one can value 20 things. There is a huge difference between perception and actuality.
If children and families are a value in your church do what you need to, to empower your Kids team to turn perception into reality.